For many hospitality businesses, they decided not to pass on the reduction to their customers and instead retain the additional bonus revenue, however, we are aware of some Council operated concessions, chose to pass on the reduction as a saving to their customers and it was widely reported that leading hospitality chains and Quick Service Restaurants did the same.

Due to demand, many holiday accommodation operators have also decided to hold on to this windfall, through their pitch fees for caravans and tents, even though they have not been as badly affected as hotels and attractions, let alone the majority of late-night businesses that have been closed since last March.

So, as we move into the autumn and winter months, will more businesses retain the additional margin or choose to reward their customer base?

The Chancellor’s original stated aim was to protect jobs and stimulate the beleaguered hospitality and leisure sectors, by allowing businesses to offer discounts to customers, but further Covid restrictions and lockdowns, prevented that happening, hence the extensions.

Is it time to pay this forward as intended, especially, as there will many no longer receiving furlough payments?